疫情之下，国内原材料价格飞涨，海运费居高不下。坐在电脑前的你，是否束手无策，正在为如何写好一封有效的开发信而发愁？
你是否正遭遇发出去的邮件犹如泥牛入海，杳无音讯？
别着急，让小翼 CRM 来帮你。
小翼 CRM 是一个 All-In-One 外贸业务全流程管理系统。它强大的邮件管理功能可以支持绑定多个邮箱、Gmail 顺畅收发、定时发送邮件、星标邮件、设定邮件跟进策略、支持 IMAP 协议、丰富模板库、自定义标签。
我们如何使用小翼 CRM，写出销量倍增的邮件呢？
绑定邮箱-邮箱设置
根据网站官网帮助中心-快速入门，邮件模块的后台设置指导说明可以帮您快速上手。
基本设置好了之后，我们就要考虑发布新产品的邮件主题行，精心设计一个吸引人的主题行对你的邮件表现至关重要，可以通过小翼 CRM 邮件模块进行设置。
虽然几个字看起来只是你整体信息中的一小部分，但决定了你的受众是否打开邮件。如果主题行不够吸引人，或者不够有吸引力，那么它就有可能被埋没在读者的收件箱里。
下面是创建一个高点击率的主题行的基本要素：
- 激发兴趣和好奇心
- 明确而紧急的行动呼吁
- 一个提议/诱人的折扣
- 相关性
- 个性化（这可以通过根据用户的喜好向其发送不同版本的电子邮件来实现）
新产品发布/上新通知的邮件模板
撰写新产品邮件并不像它看起来那么容易。如果你不包括正确的元素，仅仅描述产品是不够的。由于将消息传出去是销售过程中重要的第一步，你必须确保公告不仅写得好，而且要为你的目标受众量身定做。
- 确定受众
受众将决定公告的语气、内容和语言。为特定的受众定制发布内容，不仅可以确保消息的传播，而且可以确保消息传到正确的人那里。
- 说重点
在邮件开头就让读者知道你有一个新产品。一来就让他们知道这是一封营销或销售性质的邮件，不需要太多花言巧语。开始时要简单一些，比如：We are super excited to announce our new [name of your new product]。先让对方知道你要提供什么，然后在后面的内容中来吸引他们。
- 描述产品
对产品的主要功能/特性进行开门见山的描述。不要过度解释每个细节，只需展示它提供的好处，或为什么它能引起你的目标客户的兴趣。
- 呼吁行动
以一种激励对方采取行动的方式来结束邮件。如果做得好，行动呼吁将激励他们去联系你，去访问你的新品页面，去发询盘，去购买产品，这就是个成功的新产品邮件。
当然，一定要提及他们在哪里、在什么时候、以什么方式才能获得该产品，否则你的邮件最终可能只是在浪费时间。
小翼 CRM 邮件管理系统，拥有大量邮件模板，也做到了邮件的高抵达率，可以跟踪邮件的打开浏览情况。通过不断反馈优化细节，打造销量倍增邮件就绝不是纸上谈兵！
文末：我们把主题行分成了两个大类，可以参考看看，从不同的分类中获取灵感。
- 适合 B2B 的发布新产品的邮件主题行
New from [Company]: A Solution for [Main Problem]
[Product]: A Solution to Your [Problem]
Available Now: [Product], the Solution to [Problem]
[Product] is Now Available. Here’s How You Can Get it.
Problems With [Problem]? Try [Product] – New from [Company]
At Last – A Solution to Your [Problem]
Meet [Product]: A New Product to Help You [Benefit]
It’s Time! [Product] is now live. Click to learn more!
We just launched [Product] – And we need your help
[NOW LIVE]: [Product] is available to the public
[Product] launches today. Here’s what you need to know.
The moment you’ve all been waiting for: [Product] is here.
[PLEASE READ]: Everything you need to know about [Product].
[Product] goes live today. Help us spread the word!
[#] Days Until [Product]: This Week’s Update
New from [Company]: A Solution for [Main Problem]
[Product]: A Solution to Your [Problem]
Available Now: [Product], the Solution to [Problem]
[Product] is Now Available. Here’s How You Can Get it.
Problems With [Problem]? Try [Product] – New from [Company]
At Last – A Solution to Your [Problem]
Meet [Product]: A New Product to Help You [Benefit]
- 适合 B2C 的发布新产品的邮件主题行
BRAND-NEW certification released today
Meet your new [product]
Introducing our latest…(product/feature here)
The [your company] holiday catalog is here!
New Feature: Reviews by You!
The Wait Is Over: [product/feature] Is Here
Discover our new…
Meet Our New…
May We Introduce…
New arrivals alert!
Is this is the hottest product in the market?
Weekend only: Get this new product before its gone
Last day to grab offers on new product launch
Something new is coming to [name]
We like to introduce these attributes of our new [name]
You have never liked your new [name] so much.
IMPORTANT UPDATE- The all-new (name) is here!
Yep, that just happened…
You are missing out on new trends
It’s coming
You look great in these brand new [name of product]
Flash Sale alert this Christmas. Get new stock.
33 percent off in new arrivals
Look what you did today. Unlocked new product
Surprise package inside. Open your mail.
Get a head start this winter season
Cheers to new product launches!!
[Product] Launch Status: Today’s Action Items
Get ready for our new product launch
It’s finally here! Check it out inside.
We have progressed a lot. Launch new [bag]
A new product that will not allow to pass on
It’s out! [Name Of Product]
New products alert. Shop for new arrivals today
Don’t wear old style of clothing. Try a different style.
Avail free discount and bring this new product to your home.
As you wish. Just shop new products
Don’t miss out on all new arrivals.
27 percent off on your new product launches
New season and new product launch
Are you stealing our new product launch ideas?
New products or arrivals just landed
Flash sale. Up to 50 percent off on new arrivals
